现在获客越来越难获客成本越来越高,尤其是传统渠道。现在很多传统的经销商渠道都在断崖式的破败。有些人干生意已经干了几十年了,有自己的一大片工厂,但是,最近这几年每年赔几千万。所以正应了这两年最流行的那句话,之前你躺赚的靠运气挣的那些钱。这两年可以让你靠本事全部赔回去。为什么呢?时代变了,你的本事却从来不升级啊。
我们今天必须要搞清楚,想把生意搞好,就得打通自己的更多的销售通路。你线下的这些展会通道遇堵了,就得在线上布局。因为买家已经没有太多去线下参展的习惯了。都已经直接在线上看厂了,那你为什么不布局这样的赛道呢?
买家的时间在哪里?你靠哪里去聚集海量的客户信息?
买家的时间在哪里?你未来产生订单的机会就在哪里!
如果你想要今天的生意做得更好,就一定要在社媒领域打开一条销售通道。否则的话生意机会都在这,而你仍然在原有的电商平台,等别人过来检索,客户都已经没有检索习惯了,而你怎么可能等来呢?
你可以原有的不放下,但是你必须要在这种社媒赛道,想办法打开一个流量窗口。让这些流量在想办法导入到你的#外贸网站 中。这样的话才能通过持续不断的生产公司主页有优质的内容,引导更多的人通过这样一个大的流量入口,导流到你的独立站及平台上。
#独立官网 的布局,#linkedin ,#facebook ,#youtube#instagram ,#googleads 包括还有 #tiktok
#googlemap#googleshopping#etsy#walmart#Amazon#tiktok 等这些电商平台上的大卖家,他们的采购量都是非常大的,这些也是我们2022一定要布局了哦。
好啦,明天我们开工啦,有关社媒运营(facebook+linkedin)、外贸建站(GOOGLE建站,外贸独立站定制)欢迎交流。
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