在如今竞争激烈的外贸市场中,有效的营销策略至关重要。而在数字化时代,视频已成为吸引客户、展示产品和推广品牌的有力工具。在众多视频平台中,YouTube无疑是外贸推广的明星之一。今天,我们将深入探讨外贸如何充分利用YouTube进行视频推广,并分享一些成功的Youtube推广技巧。
分析YouTube视频库,了解时下热点
您是否已经确定了所有的视频,并对其进行了分类、优先级排序和优化?如果没有,你可以从以下3个步骤开始。
第一,分析视频指标:从YouTube、你的网站的谷歌分析帐户,或你的视频托管供应商。了解哪些视频有浏览量,哪些没有。
第二,分析视频内容并进行关键词研究,以确定不同主题的优化方式。
第三,分析SERP,找到正在显示相关关键词短语的视频。
这些视频成为你最初的高优先级视频SEO列表。
通过进一步优化已经显示在搜索结果中的视频,你有最好的机会来推动额外的品牌意识,合格的流量和结果。
虽然这个过程需要一点时间和精力,但它可以帮助您确定视频优化计划的优先级,你可以根据计划作出相对应的改进。
识别内容差距
分析流行的搜索趋势,并将这些关键词与您当前的视频库进行比较。这可以帮助你找到视频的遗漏点并开发新的视频内容来弥补内容差距。例如,你可能有许多和你产品相关的视频,你需要去考虑客户是如何搜索你的产品的。你可以将客户洞察力,转化为可操作的视频内容。
这种搜索查询分析可以帮助您了解买家需求并确定特定的营销机会。它可以让您找到当前视频库中的遗漏。优化这些新开发的视频将是非常有效的。
将视频纳入相关网络内容中
我建议营销人员审查浏览量最高的网页并分析参与度指标。是否有机会为这些内容添加视频?这是否能提高参与度?嵌入式视频提供了丰富的体验,有可能激发访客的好奇心,从而增加页面浏览量、网站停留时间和转换率。
YouTube视频标题关键词优化
视频内容提供了一个扩大您的SEO关注点的机会。与其在网站上使用完全相同的关键词地图,不如利用这个机会在视频标题和描述中针对额外的关键词进行优化。
例如,视频通常专注于教程,实施技巧;也就是”如何做“的步骤。你可以通过优化包含“教程“或”技巧“的目标关键词短语,来扩大你SEO范围。
添加视频链接到网站内容中
虽然这看起来很明显,但实际上我经常看到这种情况:视频没有链接回网站,在你的视频描述中添加链接到相关的网站内容是很重要的,这样用户就可以快速轻松地访问你网站上的其他信息。不要让潜在用户搜索与视频主题相关的其他信息,你要在在视频描述中提供直接链接。
分析竞争对手的YouTube频道
看看你的竞争对手的YouTube频道和他们的现场视频,看看他们创造了什么类型的内容,他们的目标关键词是什么。这可能会激发出一些填补当前内容空白的方法,或者你可能会找到新的视频创意。
例如,您可能了解到竞争对手正在创建视频,展示他们的解决方案如何在特定行业中实现。如果这是你的营销策略的一部分,如果你已经确定了行业特定的关键字作为你的SEO计划的一部分,这可能是一个好的视频扩展想法!
竞赛视频评估的目标包括:
✅了解哪些视频是你的高优先级关键字的排名-在搜索结果和YouTube上。
✅分析竞争对手的视频浏览量,并将其与视频在YouTube上的可用时间进行比较。您可以根据市场兴趣和流行程度对视频主题进行优先排序。
✅最后一步是确定您的视频是否与此关键字相关或与此主题相关。
▶一旦你对竞争对手的视频有了充分的了解,你就可以找出差距,确定你的视频优先级,并逆向创建出一个成功的SEO策略。
YouTube视频营销
1)如何上传YouTube视频?
许多人发现在国内无法访问YouTube,因而放弃了这个渠道。但事实上,成功仅一步之遥。只需花费一点成本,你就能将产品视频上传到YouTube。现在,访问国外网站已经相当容易,而且费用也不贵。
2)设置YouTube频道
务必在YouTube上建立一个属于自己品牌的视频频道,命名时要使用你的品牌或公司名称。可以是个人主页,也可以是公司主页;
3)YouTube适用于所有行业
出口机电设备、仪器仪表的外贸企业大多已经意识到视频的重要性,实际上视频营销几乎适用于任何外贸行业!我有一个从事纺织品出口的朋友,他看到我在YouTube上进行视频推广,就问我纺织品是否适合在YouTube上推广。我建议他多拍一些纺织品生产、检验的视频,结果效果非常好。因为他们纺织品行业几乎没有人使用短视频进行营销,而外国客户看到他的视频都很感兴趣:确认他是真实的工厂,而不是贸易公司。而且他的车间和检验流程,让外国客户也非常满意,外贸订单迅速增加。
4)提高YouTube视频质量
现在手上的手机拍摄精度都很好,只要保持镜头稳定,效果就会不错。
5)使用英文旁白
在拍摄时,不要默不作声,应该用英语对所拍摄的内容进行详细介绍。不要觉得自己的英语不标准而不敢开口,无声视频是产品视频中的大忌。
6)控制视频长度
不要太长,1~3分钟为宜。
7)优化YouTube标题
标题要巧妙地融入产品关键词,但不要简单堆砌,标题应该真实反映拍摄内容。关键词可以重复多次,但一定要巧妙,语法也要通顺。标题的质量直接关系到点击率,所以排名并非万能的哦。
8)制作多语种视频
多语言对外贸至关重要,外贸流量中大约一半来自非英语国家。可以将视频翻译成多国语言并发布到YouTube上。当然,更简单的方式是直接参加谷歌旗下的另一平台gofair。gofair不仅视频不含广告,而且可以自动将你的视频翻译成100多种语言。虽然是收费的,但非常值得,gofair上的小语种产品关键词在谷歌上的排名非常好。
9)坚持上传视频
有些企业上传了几个视频就丧失了兴趣,实际上,YouTube推广需要坚持不懈,持续上传视频并优化关键词。记住:付出这些精力,比参加海外展会或外贸B2B的效果要好上百倍!
10)关闭YouTube评论
在发布YouTube视频时,记得关闭评论功能,否则你的竞争对手很可能会在评论中留下他们自己的广告。
11)分享和引用
视频上传到YouTube后还没有结束,你还可以将其分享到G+和Facebook以获取更多流量。当然,还应该在自己的官网上进行站外引用,将包含视频代码的页面用于提升谷歌排名。
如果同时在gofair上发布了视频,就不建议再在官网引用YouTube的视频了,因为YouTube视频带有广告,播放结束后会自动推荐相关视频,其中可能包含你的竞争对手发布的视频。在官网上引用时,应尽量使用gofair这种商用视频站的视频。此外,值得注意的是,YouTube在全球许多国家(包括国内)都无法访问,如果在官网引用YouTube视频,可能会失去一部分地区的客户。
尽可能多地上传视频,并对每个YouTube视频进行优化。
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如何在激烈的外贸市场中利用YouTube吸引更多客户|外贸数字化时代:打造YouTube视频推广策略
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