谷歌独立站|google seo|外贸建站|外贸独立站|外贸网站|saas建站|外贸B2B独立站

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外贸建谷歌独立站SEO优化|SEO排名提升技巧|哪些行业适合SEO

哪些产品适合SEO优化呢,哪些产品不适合SEO优化呢,可以联系我们,给出专业的建议。

不适合SEO的网站,如果买家高端但是产品确实不适合SEO,如服装;这种就可考虑把网站做成高端的展示类型;

哪么有些产品是非常适合SEO的,比如工业类,哪这种就恭喜你,可以以低成本的SEO来直接引流了

还有关于哪些产品适合领英,哪些产品适合facebook均可联系我们。

大宗师网络独立站定制|独立站引流的关键点|外贸谷歌google独立站运营关键点|谷歌独立站SEO推广

大宗师网站SEO核心关键点|如何做好外贸SEO优化

点击咨询外贸独立站定制费用|独立站年终活动

优化长尾关键词


独立站中针对类别、子类别和产品页面的长尾优化
长尾词占有了整 个查找引擎流量的大部分

如何通过新产品的页面来增加自然流量呢
标题 标签应该包含长尾关键词
图片应该包含描绘图片的alt标签,包含关键词
包含一个H1标题标签,使页面的意义明晰,包含长尾关键词
使页面应该能经过直观的方法经过链接从站点导航是比较合理的

定时更新


定时更新运用cms渠道和插件,包含最新的更新和安全补丁
如果不及时更新会对google的索引和排名产生负面的影响

避免重复的产品说明


尽可能在发布新内容的时候,保持 它独特的特点,在更多细节上进一步扩展
从多个类别访问的产品页面URL查询仅对内容进行过滤,对价格进行不同排序,但显示相同内容的页面版本尽量简洁直观

独立站的网页页面规划都有哪些注意的技巧

基础规划

LOGO、色彩风格、产品方向、字体、导航条

核心产品、分类规划、购买规划、卖点规划、展示规划

购买规划:属性分类(颜色、价格等)、布局分类(横竖排)、产品对比

卖点规划:产品带来的价值、产品属性细节、常见问题消除障碍

展示规划:图片质量、尺寸、图片+视频+动图,图片内容、布局

促销规划:促销折扣信息、明确的购买路径、社交互动、搭配产品

导航条:解决用户所在的位置和了解品牌信息、公司信息以及信息展示

字体:一般不超过3中字体

提升自然流量的汇总

注意通过独立站的方式避免过度销售

注意关注用户体验,考虑如何提升客户的忠诚程度

独立站前期需要很多投入的精力,有自己的核心产品和核心经营理念

独立站需要自己去引流去经营,需要优化的不仅仅是流量上的问题,更多的是从系统着手,网站的前端 、后端的运营支持 系统、运营的整个流程以及市场投入等方面都要做的精细

可以根据流量、数量、询盘的效果设计独立站的推广方案

如何利用facebook引流到独立站

独立站的最大优势点|saas外贸独立站|独立站运营|网站运营

拥有完全自主权的智能营销转化系统,最终实现将流量变为询盘和订单的目标
其他:塑造企业品牌&实现数据安全和增值&自营平台&自主权高,减少了向第三方平台缴纳的交易佣金或年费

大宗师网络是如何做的:
1:定制官网,根据客户市场定位,产品定位,商业模式定位,视觉设计概念,内容构建,核心优势提炼,以买家视角确立功能配置。
2:网站运营,网站功能的更新,内容更新,软文编写,分析国内外竞争对手的数据,随时调整官网的内容,H签标,产品关键词,产品用途,客户关注点,根据每个产品不同的特点以买家关注的视角编写软文,facebookyoutube企业主页设计,高质量文章,短视频编职辑发布,打通官网和SNS
3:google竞价,了解来访者的用户行为,如数据不佳则调整网站或广告,,关键词筛选,监测同行,尝试同行新投入关键词,通过搜索字词与客户沟通,添加否定词尽可能的精准投放,SEO关键词调整,根据竞价广告关键词,调整SEO关键词,定期针对运营和网进行会议沟通,确定下一阶段运营和修正方向。这个过程是持续的。

相比传统跨境电商平台,阿里巴巴,Amazon等, 独立站的优缺点

1) 聚焦化:独立站只展示自己的产品,用户处在一个没有比价的环境里,这样的话用户的专注力会更高,不容易被其他的品牌和产品吸引走

2) 品牌化:电商平台其实是不希望卖家展示自己的品牌的。比如Amazon会收购一些品牌,刻意强调这个是单品,Alibaba也在走类似的路子,希望大家不要有品牌,直接来卖产品。所以一个卖家在平台上很难展示品牌化的元素,产品没有品牌溢价能力。仅限于产品层面的竞争的话,客户就会单纯地从价格和质量上来比较,但是独立站就完全不一样,独立站是一个完全自主的站点,通过文字、图片、视频等视觉设计来展示自己的品牌形象,从而获得溢价。

3) 个性化:电商平台上在付款方式、运输方式等方面均有统一固定的模版,独立站可以用自己的方式来呈现,包括内容和服务,更为个性化,能够符合产品和行业本身的特点

外贸独立站|外贸网站如何选择好的域名

域名选择注意事项

通过独立站减少贸易战带来的影响

  • 政策影响下解决建议(美国加关税25%)
    • 开发美国地区之外的比如欧洲、澳洲、南非等国家(对进口产品的需求大)的地区的客户规避风险
    • 通过外贸独立站布局多国市场避免风险,比如多渠道去开发客户资源规避风险
  • 布局多语网站
    • 通过布局多语占有率
    • 通过布局多个国家的发展策略能够最大化的减少政策对贸易的影响
    • 通过多网站的方式,可以帮我们规避贸易战带来的风险
  • 打造独立站的流量
    • 独立站运营的关键———流量
    • 通过销自动化带来转化率
      • 随着流量平台升级与完善,对采购精准流量的能力要求已被程序代替,平台可自动为外贸企业匹配相关的精准流量和减少垃圾流量
    • 通过前期的数据分析选择出和企业产品最匹配的流量渠道比如google,sns
    • 通过独立站的运营提升用户价值
    • 从老访客、新访客获取流量
    • 优化升级提升用户粘度(非常重要)

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