谷歌独立站|google seo|外贸建站|外贸独立站|外贸网站|saas建站|外贸B2B独立站

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外贸建谷歌独立站SEO优化|SEO排名提升技巧|哪些行业适合SEO

哪些产品适合SEO优化呢，哪些产品不适合SEO优化呢，可以联系我们，给出专业的建议。

不适合SEO的网站，如果买家高端但是产品确实不适合SEO，如服装；这种就可考虑把网站做成高端的展示类型；

哪么有些产品是非常适合SEO的，比如工业类，哪这种就恭喜你，可以以低成本的SEO来直接引流了

还有关于哪些产品适合领英，哪些产品适合facebook均可联系我们。

大宗师网络独立站定制|独立站引流的关键点|外贸谷歌google独立站运营关键点|谷歌独立站SEO推广

大宗师网站SEO核心关键点|如何做好外贸SEO优化

点击咨询外贸独立站定制费用|独立站年终活动

优化长尾关键词


独立站中针对类别、子类别和产品页面的长尾优化
长尾词占有了整 个查找引擎流量的大部分

如何通过新产品的页面来增加自然流量呢
标题 标签应该包含长尾关键词
图片应该包含描绘图片的alt标签，包含关键词
包含一个H1标题标签，使页面的意义明晰，包含长尾关键词
使页面应该能经过直观的方法经过链接从站点导航是比较合理的

定时更新


定时更新运用cms渠道和插件，包含最新的更新和安全补丁
如果不及时更新会对google的索引和排名产生负面的影响

避免重复的产品说明


尽可能在发布新内容的时候，保持 它独特的特点，在更多细节上进一步扩展
从多个类别访问的产品页面URL查询仅对内容进行过滤，对价格进行不同排序，但显示相同内容的页面版本尽量简洁直观

独立站的网页页面规划都有哪些注意的技巧

基础规划

LOGO、色彩风格、产品方向、字体、导航条

核心产品、分类规划、购买规划、卖点规划、展示规划

购买规划：属性分类（颜色、价格等）、布局分类（横竖排）、产品对比

卖点规划：产品带来的价值、产品属性细节、常见问题消除障碍

展示规划：图片质量、尺寸、图片+视频+动图，图片内容、布局

促销规划：促销折扣信息、明确的购买路径、社交互动、搭配产品

导航条：解决用户所在的位置和了解品牌信息、公司信息以及信息展示

字体：一般不超过3中字体

提升自然流量的汇总

注意通过独立站的方式避免过度销售

注意关注用户体验，考虑如何提升客户的忠诚程度

独立站前期需要很多投入的精力，有自己的核心产品和核心经营理念

独立站需要自己去引流去经营，需要优化的不仅仅是流量上的问题，更多的是从系统着手，网站的前端 、后端的运营支持 系统、运营的整个流程以及市场投入等方面都要做的精细

可以根据流量、数量、询盘的效果设计独立站的推广方案

如何利用facebook引流到独立站

独立站的最大优势点|saas外贸独立站|独立站运营|网站运营

拥有完全自主权的智能营销转化系统，最终实现将流量变为询盘和订单的目标
其他：塑造企业品牌&实现数据安全和增值&自营平台&自主权高，减少了向第三方平台缴纳的交易佣金或年费

大宗师网络是如何做的：
1：定制官网，根据客户市场定位，产品定位，商业模式定位，视觉设计概念，内容构建，核心优势提炼，以买家视角确立功能配置。
2：网站运营，网站功能的更新，内容更新，软文编写，分析国内外竞争对手的数据，随时调整官网的内容，H签标，产品关键词，产品用途，客户关注点，根据每个产品不同的特点以买家关注的视角编写软文，facebook、youtube企业主页设计，高质量文章，短视频编职辑发布，打通官网和SNS
3：google竞价，了解来访者的用户行为，如数据不佳则调整网站或广告，，关键词筛选，监测同行，尝试同行新投入关键词，通过搜索字词与客户沟通，添加否定词尽可能的精准投放，SEO关键词调整，根据竞价广告关键词，调整SEO关键词，定期针对运营和网进行会议沟通，确定下一阶段运营和修正方向。这个过程是持续的。

相比传统跨境电商平台，阿里巴巴，Amazon等， 独立站的优缺点

1） 聚焦化：独立站只展示自己的产品，用户处在一个没有比价的环境里，这样的话用户的专注力会更高，不容易被其他的品牌和产品吸引走

2） 品牌化：电商平台其实是不希望卖家展示自己的品牌的。比如Amazon会收购一些品牌，刻意强调这个是单品，Alibaba也在走类似的路子，希望大家不要有品牌，直接来卖产品。所以一个卖家在平台上很难展示品牌化的元素，产品没有品牌溢价能力。仅限于产品层面的竞争的话，客户就会单纯地从价格和质量上来比较，但是独立站就完全不一样，独立站是一个完全自主的站点，通过文字、图片、视频等视觉设计来展示自己的品牌形象，从而获得溢价。

3） 个性化：电商平台上在付款方式、运输方式等方面均有统一固定的模版，独立站可以用自己的方式来呈现，包括内容和服务，更为个性化，能够符合产品和行业本身的特点

外贸独立站|外贸网站如何选择好的域名

域名选择注意事项

通过独立站减少贸易战带来的影响

  • 政策影响下解决建议（美国加关税25%）
    • 开发美国地区之外的比如欧洲、澳洲、南非等国家（对进口产品的需求大）的地区的客户规避风险
    • 通过外贸独立站布局多国市场避免风险，比如多渠道去开发客户资源规避风险
  • 布局多语网站
    • 通过布局多语占有率
    • 通过布局多个国家的发展策略能够最大化的减少政策对贸易的影响
    • 通过多网站的方式，可以帮我们规避贸易战带来的风险
  • 打造独立站的流量
    • 独立站运营的关键———流量
    • 通过销自动化带来转化率
      • 随着流量平台升级与完善，对采购精准流量的能力要求已被程序代替，平台可自动为外贸企业匹配相关的精准流量和减少垃圾流量
    • 通过前期的数据分析选择出和企业产品最匹配的流量渠道比如google，sns
    • 通过独立站的运营提升用户价值
    • 从老访客、新访客获取流量
    • 优化升级提升用户粘度（非常重要）

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