Facebook是世界最大的社交网络平台,要想利用Facebook平台做营销推广,需要从创建一个Facebook 公共主页开始。
一、Facebook 公共主页简介
注册Facebook账号以后,我们首先拥有的是一个个人主页,我们可以在个人主页介绍自己的个人信息、添加好友和分享个人动态,但不能通过个人主页进行推广营销。
不同于个人主页,Facebook 公共主页是一种免费向受众宣传推广的方式,能够覆盖使用电脑和移动设备的受众,专为商家、品牌、名人、公益事业和组织而设计。Facebook个人主页可以设为私密,而公共主页却是公开的。Google 可能会收录您的公共主页,以便用户能够轻松地找到您。
二、公共主页的优势
1.免费且简单:公共主页是一款免费工具。只需几分钟即可创建公共主页,我们为您提供多种功能,以便您管理公共主页。
2.多功能:公共主页提供许多免费工具,能够帮助您根据自己的业务模式实现特定目标。
3.与客户建立联系:数十亿用户使用 Facebook 与商家沟通交流。借助公共主页,您可以培养新老客户的忠诚度。
4.使用公共主页投放广告:广告可以帮助您推广品牌,壮大受众群。如果您想在 Facebook投放广告,则需要一个公共主页。您可以使用 Facebook 广告工具创建广告、设置预算并规划策略。
三、Facebook主页创建教程
1.第一步,登录Facebook账号,点击在右上角的九宫格按键,然后在下拉选项中选择公共主页或者直接打开页面创建链接:facebook.com/pages/create。
2.第二步,设置公共主页必要信息。创建新的公共主页,我们需要输入主页名称,选择类别和填写说明,这三项对应的主页信息如箭头所示。输入必要信息以后,点击创建主页。
四、Facebook主页的基本设置
一个Facebook公共主页功能及主要事项包含五个方面,分别是头像、封面照片、主页账号、行动号召按钮和简介。Facebook官方对主页基本设置的指导如下:
1.头像
头像代表了您在 Facebook 的业务形象。建议您最好将业务徽标作为头像,因为这样便于人们将您的主页与业务挂钩。头像会显示在主页以及您所创建的每一篇帖子的左上方。
如需添加头像:
(1)前往主页
(2) 将鼠标悬停在左上方的头像位置
(3)点击 更换
(4)选择要从哪里导入头像
(5)选好头像后,点击保存
2.封面照片
封面照片是您在 Facebook 的一张业务名片。建议您使用放大版的徽标或独具业务特色的图片。封面照片位于主页顶部。
如需添加封面照片:
(1)前往主页
(2) 将鼠标悬停在封面照片位置
(3)选择 更换封面
(4)选择要从哪里导入封面照片
(5)选好封面照片后,点击 保存
有封面照片的主页往往能获得更多赞
3.主页账号
每个主页都有一个帐号。使用简单明了的帐号更容易让用户找到您的主页。用户在 http://www.facebook.com/ 的搜索栏中输入您的帐号后即可直接前往您的主页。除了显示在头像下方外,主页帐号还会伴随您每次发布的内容而出现。
您也可以将主页帐号添加到业务有可能使用的任意贴图和标志中
创建主页帐号时,请注意以下一些原则:
(1)只能包含字母、数字和小数点
(2)不包含特殊字符(例如 $%&!)
(3) 不包含 .com、.net 等常规扩展名
(4)不得短于 5 个字符
(5) 小数点和大写字母不能用来区分帐号
4.行动号召按钮
行动号召 (CTA) 按钮能引导主页访客采取相应的操作。
例如,行动号召按钮可推动用户:
(1) 进行预约
(2)直接通过电话、电子邮件或聊天来联系商家
(3)下载应用
(4)购物
5.“简介”版本
主页“简介”版块可用于分享业务信息(例如联系方式和营业时间)以及介绍您所提供的商品或服务。当有人在线搜索您的业务时,这段说明将出现在搜索结果中。
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