继TikTok Shopping后,字节跳动在海外市场的电商布局又有新动作了。
去查阅了下相关信息,Fanno目前测试在华招商 官网已经开放注册了 需要联系官方KA审核
Fanno独立商城注册可以通过链接去注册
看到Fanno 目前主要面向欧洲市场开放,包括英国、法国、德国、意大利和西班牙5个国家。这几大国家市场是跨境电商重地,也是亚马逊、阿里速卖通在欧洲的重要站点。
Fanno 上架了包括服装、3C配件、时尚饰品、美妆、儿童玩具、宠物用品、家居、户外和健身用品
在商品选择上,目前大头是服装类,Fanno 上架了包括服装、3C配件、时尚饰品、美妆、儿童玩具、宠物用品、家居、户外和健身用品等在内的多个类目,全平台的多款热卖商品均有40%-60%不等的大额折扣,商品售价则多在1欧元-16欧元之间。
有些跨境大卖不看好,原因是:
1、缺少电商的闭环能力,认为做个App是个很简单的事情,但供应链、物流都是短板。现在Fanno采用的还是比较简单的、无库存(小包直发)或海外库存的模式。
2、像阿里巴巴现在RTS,也是因为物流环节,阿里投资了十个亿,也是杯水车薪,很多商家就沦为陪跑。
现在门槛低,如果有库存的,多入驻个平台也无妨,要先入局才有机会
如果不想直接做C端,产品又是饰品及3C配件类的,可以直接选择和C端的客户合作。
现在C端是的平台除了tiktok之外,还有很多如:Amazon、PayPay Mall、eBay、Mercado Libre(South America)、Rakuten、WalMart、Etsy、Shopee、Target、Flipkart、Best Buy、Allegro(Poland)、Lazada、Americanas (Brazil)、Wayfair(North America)、Zalando(Europe)、Google Shopping、Wish、Coupang、trendyol(turkey)、ASOS、Tokopedia、Cdiscount(France)、Gmarket(korea)、Ozon(Russia)、Fnac(Europe)、OTTO(Germany)Snapdeal(India)、Myntra(India)、GittiGidiyor(turkey)、eMAG(Eastern Europe)、Marktplaats、Jumia(Africa)、Casas Bahia (Brazil)、Submarino(Brazil)Souq(Middle East)、tiktok、kmart
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