Youtube 是推广公司品牌、产品的一种非常重要的方式,而且发展潜力依然巨大。
一、Youtebe视频效果更直观
相比文字和图片,视频能够很好的展示产品的每一个细节,让用户直观的看到购买后到手商品的真实情况,更直观的化解客户购买前对产品存在的疑虑和担心,促成下单。结合你的产品做一些产品应用的视频内容,这正是你的客户想要看到的。
二、Youtube视频受众群体
进行推广营销,肯定要清楚你推广出来的视频想要被哪些用户群体看到,你希望你的受众群体看到什么内容,在哪里看到您的视频内容。进行受众分析是双赢的,如果您对订阅者的假设得到证实,那说明您可以确定自己正在吸引合适的受众。如果如果分析出来结果不符,可以进行内容的调整策略来覆盖所需的受众。
三、Youtube视频能直接刺激购买欲望
通过直观的让受众认识和了解你投放的产品、你的产品效果、你的业务范围、服务范围。是最能直接刺激受众购买欲望的方式。
四、上传Youtube视频的关键点
视频的长短:特别是广告,youtube广告是以看完收费,所以视频的长度最好是五分钟。视频的标题:在视频属性的标题做更改、标题放上核心词、尽可能的做到能够吸引人,标题和视频内容要一致。标签:关键词+属性词+长尾词,可以放十个左右。视频缩略图:系统会自动识别视频内容给出视频缩略图建议,还可以上传一个缩略图。
Youtube还有很多内容去探索,除此之外Twitter、Pinterst等也是可以作为社媒推广工具的,欢迎关注我们的FB和领英:
https://www.facebook.com/dazongshiweb
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