通过本人分析了大量的爆火YouTube视频，得出8个YouTube视频排名因素。看看那些你习以为常却不曾关注的重要因素！！
我们经过大量的研究分析，终于把YouTube搜索引擎的工作原理理解从0变成了1。下面咱们便来说说那些常常被人忽略的因素（观看次数，评论以及分享等等）与YouTube排名之间的相关性。看完你也会！
一，视频的时长
经过我们研究的数据表明，得到的结果是视频时长越长越好。但是在实际操作中较为适中的视频往往更受人喜爱。当然，视频本身的质量也需要引起用户们的兴趣或者需求。这些东西并不是空穴来风，YouTube首页的视频平均时长都在十分钟以上，可以说这是一种简单的数据可视化。但是这是为什么？下面我们一起分析原因：
事实上YouTube已经公开证实，视频的的总观看时间是关键排名信号。
2015年谷歌也曾获得一项算法专利，该算法使用“观看时间”作为排名信号。
简而言之，YouTube更青睐让用户长时间留在YouTube上的视频。所以说较长视频的内容是最佳的渠道。上面也说了，数据理论是这么表明。但是较为适中的视频往往更吃香。当然，如果咱们的内容没有那么丰富也许短短的时间就可以完全的呈现出来。视频的时长也应该保持在4分钟以上。
总结：较长的视频在YouTube搜索结果中表现最佳，但是实际上适中的视频长度更受用户青睐，搜索结果第一页的视频平均时长为14分钟。其实你只是简单的搜索热门关键词，就会发现往往很少会有很短的视频排名。
二，订阅数
频道的订阅数和排名之间也存在着一定的关系。其实大频道数百万的订户虽然是具有优势，但是你的视频相对也更难被人所发掘。
倒是一些小频道时常会杀出几匹黑马。
其实关键词在YouTube的频道名称和频道链接url中起到的自然搜索排名影响权重并没有那么高。所以这方面不需要你去投入大量的时间精力突破。如果你的视频内容是垂直于某个专项内容，可以把核心关键词部署在频道名称和频道地址的url中，这样倒也略显专业。
总结：大量订户的频道固然有优势。但是来自小频道的视频排名经常高于大频道视频的排名。
三，外链
在视频中链接或者嵌入YouTube视频的域名数量与自然搜索排名的关系。如果你的视频拥有大于25以上的外部链接和嵌入数量的域名，那么很可能会获得排名靠前的机会，但是不一定。这方面对于小白来说可能比较不太友好，我在此不做过多叙述。
四，HD高清度
经过作者的的研究数据发现，YouTube上的视频其实差不多百分之七十都是高清视频。其次在YouTube中排名靠前的视频也绝大都是高清视频，所以不用怀疑。
五，浏览量
通常的视频公式是什么：高观看量=热门视频=高质量视频
但是有些内容不是那么优质却是有着很高播放量的视频排名要高于那些真正的优质视频。所以YouTube也是改变了观看量决定一切的做法。开始强调观众停留度和观众参与度等持续因素，以此来评估你的视频质量。
观看量虽然没以前那么重要了，但依旧 是不可或缺的。没有观看量就无法评估你的视频。
六，描述内容里关键词的分布
之前YouTube可能会对你的视频标题，描述，标签等来进行分析。现在甚至能收听到你视频里的每个字。
所以适当的插入关键词对排名也是有着一定的作用。但是作用甚小，也算是他存在的意义吧。
七，标题标签
可能大家都认为标题的存在对排名至关重要，起初我也是这么认为。但是数据的结果也是令我大吃一惊。
YouTube声明了：“标题包含有价值的信息，以帮助观众在搜索结果中找到你的视频。”但是在排名很好的那些视频，它们本身含有关键词，但是标题中并没有包含确切的关键词。
所以我得出结论，标题会给你引流带来更多的观众查看，但是对排名的关系并不是那么的重要。
八，点赞以及评论
点赞以及评论这两点对于排名的相关性自然毋庸置疑，具有很大的相关性。
用户的点赞与评论是评价一个视频的排名以及热度的有力指标。这两点与排名也是直接挂钩，点赞与评论越多自然而然的搜索排名就越高，直到增长到一定的数量之后增长的趋势才会减慢。
当然，这些只是关于排名的因素。归根结底视频的高质量才是会被用户观众喜爱的根本，只有努力的拍视频加上上分所总结的这些因素才有可能会被用户广泛知晓。
Youtube还有很多内容去探索，除此之外Twitter、Pinterst等也是可以作为社媒推广工具的，欢迎关注我们的FB和领英：
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