一、相关背景常识简介
领英是一家面向商业客户的社交网络（SNS）服务网站，网站的目的是让注册用户维护他们在商业交往中认识并信任的联系人，俗称“人脉”（Connections）。用户可以邀请他认识的人成为“关系圈”的人。
目前，领英拥有5亿多的活跃用户，遍及200多个国家及地区，但对于免费会员来说，我们只能看到3度联系人范围的用户个人档案信息。
可见，领英提供“高效”、“安全”并且“有商务价值”的社交服务：领英足够高效，而且没有什么打扰用户的信息，即便是广告的投放，领英也处理的十分艺术，右侧边栏下方几乎不会分散你的注意力；领英上没有太多会打扰到你的人，而且，用户与用户之间的关系严密地保护起来；领英专注于商务功能，并且提供付费服务，这极大地体现了它的确具备提供高质量商务社交服务的能力，领英是非常适合白领使用的一款SNS工具，尤其是有国际业务的企业员工或者自由职业者。
另外，在中国注册领英的用户超80%，这意味着你的同行们很有可能在借助领英这个社交平台在拓展人脉、开发客户。
想要将领英发挥作用，大家需要掌握的基础和技巧比较多，那这篇文章主要分享给大家一个领英有效开发客户的思路。
二、高效开发客户思路
1. 通过产品关键词找到行业关键词；
2. 通过关键词（产品词或行业）找到目标客户的公司；
3. 通过公司名找到关键联系人（CEO或采购职能）；
4. 获取关键联系人联系方式。
三、准备工作
1. 完善的优质个人档案（展示出个人的行业领域和专业度，提升建立联系的砝码）；
2. 关键词的拓展：产品词、行业词（行业大类词、产品应用领域词，可根据目标客户类型特征整理）。
四、通过产品关键词找到行业关键词
1. 在领英的搜索框中输入核心关键词，在搜索结果中查看Companies；
2. 在公司名称下方是该公司的行业类别，我们还可以观察一下公司主页的名称，有些也会出现行业特征词（举一反三：我们在给自己公司命名时通常会展示产品或行业关键词，国外公司也有类似思维），将匹配的产品适用行业类别词记录下来用于其他主动开发客户的方式。
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