通过发高质量的linkedin长文章,可以给我们带来持续不断的客户和关注,那么在领英上发布高质量的文章都有哪些注意点呢,让我们跟随本文一起探究。
一、时间投入:
1.每周 1 小时 / 每月 3 小时
领英支持 20 种语言,是当今世界领先的职场发布平台。
2.内容分享一览:
(1)职业专长和经验
(2)行业趋势
(3)经验教训
每周有一百多万会员在领英发布超过 13 万篇文 章。约 45% 的读者是行业翘楚: 经理、副总裁、 首席执行官等。
领英上近 30% 的长文章是千禧一代发布的。
二、如何实现目标
1.思想领导力
在领英发布长文章是个好办法,可以触达和培养目 标客户以及打造个人品牌。您发布的长文章越多, 可信度就更高,职业档案就会更有竞争力。 另外, 鼓励企业高管发布内容,也是确保信息覆盖更多目 标客户的好办法。
2.行动计划
(1)一有灵感,随时发布
(2)每两周或每月一次
3.主要指标
(1)文章浏览次数和职业档案浏览次数
(2)读者分布 (所属行业、职位头衔、所在 地区和读者来源)
(3)点赞、评论和分享次数
文章发布攻略: 在图片和关键词中插入公司博客或电子 书的链接,增加访客流量并引导访客访问您的网站。
如今,平均每篇文章能够触达遍布 9 个国家、 21 个 行业的职场人士。
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