注册领英账号后,尽可能完善自己的信息资料;将我们所做的产品和网站都添加进去,还有主要的联系方式都可以放在上面。每隔几天分享一些动态和图片,保持足够的活跃度。手机也可以上Linkedin App,不用翻墙。
一、资料完整度
尽可能将所有资料都完善,主页内容尽可能详细。
二、不断拓展人脉
1、在Google上面以下列语句检索出在Linkedin上面做POS Terminal的企业。
(1)关键词 -china inurl:linkedin.com/company
主要搜索到的是一些相关的公司linkedin主页,然后去加他们公司的人员;同时结合该公司网站信息。
(2)Site: 关键词+linkedin (也可以在后面接 Company -China)
逐个进入其Linkedin页面,了解企业信息;添加该公司的员工。
进入企业官网,进一步分析客户类型;获得联系方式,并充分了解客户的情况。
2、在Linkedin主页以企业邮箱后缀搜索,找到一些采购或管理人员,拓展人员。info或sale邮箱不回复时,可以有选择的联系这些人。
3、以关键词进行搜索找客户(最基本的)
主要搜索到的资料为个人或公司,简略浏览其资料后,可以不断添加。如果每天都有搜索的话,建议每日添加次数最好在100-150人次左右。(操作过于频繁,会被系统限制一些功能)
其他:不断拓展人脉
通过已添加的好友,不断拓展人脉。比如:一些公司的高层账号,与他成为好友后,不断添加他的联系人或系统右侧推荐的联系人,如果该好友在POS行业经营了多年,那么他的好友(甚至好友的好友...)都是有价值的。还有有个公司有上百个账号,也是有开发价值的。
(1)好友的好友
只有与其成为好友后才能看到他的所有联系人。(可以在隐私设置成联系人仅自己可见)
(2)系统右下侧推荐的联系人
(3)系统主页推荐“猜您认识”
Linkedin系统会根据您的搜索习惯、浏览数据,或者分享的东西,会不断推送好友,有一些也是与我们行业相关的。手机上的界面会推送更多信息,像手机联系人、微信联系人、Skype联系人等,只要他们注册了Linkedin账号的,都会推送。
备注:关于国内的联系人,如果在Linkedin上面有客户成交,或是大客户,建议不加国内同行;如果刚开始操作linkedin账号, 可以将他的好友全部分析加完。
三、不定期分享动态
1.产品:每隔几天分享一些产品图片,描述中涵盖一些关键词,不断提升账号的活跃度。
2.新产品上线,链接到公司官网上去,起到引流作用
3-客户来访的照片
4-促销信息
5-其他,还有一些Google上的扩展工具,可以和Linkedin一起使用。
一些较复杂的搜索命令--延伸到使用Facebook,Twiiter等社交软件。
https://www.facebook.com/dazongshiweb
https://www.linkedin.com/company/dazongshi
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