不到展会如何利用海外社媒开发
之所以选择社媒运营服务这个行业,正因为我意识到linkedin,facebook在B2B买家中的应用率。
1:可以根据目标市场买家类型筛选:
retailers importer wholesaler distributor importing distributing
2:还可根据每家目标客户内部职位筛选:
CEO OR Owner OR director OR manager OR buying OR business
图中,在德国的展会,不只是可以清晰可见当地的参展品牌商,更能通过展会主办方联系到加入了展会活动中的11000人。
而且,支持按区域筛选,按职位筛选,按产品种类筛选
没错,没有到展会,你就可以轻松开发展会上的客户;
而这些,你需要先有背景,企业的facebook,linkedin公司主页需要先完善好哦,在没有打好基础之前,不要惊扰到目标客户;
通过LinkedIn领英|Facebook功能开发展会客户
locations、买家Activity、买家Experience买家Skills、Recommendations、Interests下的companies、Interests下groups
展商一般在展会前都会提前建好群,通过主办方及参展商名录KP可查询;
展会主办方在官网上都会提前建立Events,提前加入
locations展会周边城市;公司主页,查看同行推荐有哪些?company size选择目标客户规模;Industry行业
facebook群定位;转发公司主页及个人优质的post;facebook events
利用Facebook,LinkedIn做海外拜访邀约
展会后和直接出国拜访是一样的,都是为了地推做邀约
通过地区搜索
搜索展会附近的市场,这里我有写过结合软件开发 链接中有详细的介绍,建议把拜访目的地周边300公里的买家全部搜索,然后先用社媒熟悉起来,再拜访会效果更好。
挖背景了解企业负责人
通过领英,提前了解每一个负责人的信息。预约拜访
定位客户类别
比如说,是商超,还是进口商,品牌商,或是批发商,代理商等;
挖价值
在领英上挖价值,商业模式,商业建议,挖出价值就会越来越多。挖的多越的时候就可以用到其它的客户身上。
挖价值,推产品,就是地推的核心
9月13日|社媒开发展会资源|线上直播分享
社媒开发展会资源直播分享,无论是否到达展会,都是可以利用linkedin,facebook开发展会资源的!
分享时间是9月13日晚上19:00-20:20 (需提前进群,WX:Dazongshi98)
分享内容:
1.在领英和Facebook上建立联系和预约展会
2.利用Google map搜索周边行业买家
3.利用社媒提高与客户的熟悉度,提前认识决策人
4.展会邀约邮件+社媒post,通过率直线上升
5.展中与社媒结合,将展会效果放大,展后客户地堆结合社媒邀约负责人
6.不到展会,如何利用社媒开发决策者(CEO OR Owner OR director OR manager OR buying)
7.利用社媒渠道做广交会展前邀约
大宗师网络主营:
1:linkedin,facebook公司主页代运营,从2020年1月开始一直未变,是非常专业的B2B社媒运营公司
2:此外,合作客户还有非常系统的线下社媒开发培训(帮助企业培养社媒渠道外贸开发人才)
3:外贸搜索软件搜索全球客户结合社媒开发
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